• Welcome to the Blue Story.

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Welcome to the Blue Story.


Be You. Be Blue.

About Blue Industry

Inspired by the denim-clad Dutch bravely commuting the rainy streets of Amsterdam, Blue Industry was founded by Rogier Van Kleef and Maurice De Bont as a modern lifestyle brand for the urban professional.

We believe in style.

We believe in a life that balances work with play.

Most of all, we believe in the expressive capacity of clothing.

Our goal is to infuse every piece we make with something special. Something that speaks to the uniqueness of the personality that decides to put it on. Sophisticated silhouettes, tailored to perfection in our world-renowned factories, are infused with unexpected details, fresh colour palettes and sumptuous textures. From artfully mismatched buttons to playful patterns, every stitch is a part of the Blue story.


A Fit for Any Occasion

"I love this stuff, my father loves this stuff, it pairs with everything and the quality is next level."

R. Excellent

All-day comfort

"These Clothes are Addicting"

John M. - 2019

A busy work-day to a night out

"Fit's Perfect, love my Blue!"

Matt M - 2020